• Mr. Robert Nusbaum

    Teacher of Business Education

    DECA Advisor

    District Transportation Coordinator

     

    email:  rnusbaum@lvhs.org

    phone: 973-347-7600 extension 3182

     

    Marketing Strategies I, Full-Year Course, Taught Period 1, Description and Rationale:

    Google Classroom Period 1:  https://classroom.google.com/u/0/c/NzIxOTA2NDQ3Mlpa 

     

    (Grades: 9-12), Weight: College Prep, 5 Credits.  Students learn the marketing principles of manufacturing, promotion, advertising, and selling of everyday consumer products as well as the role of marketing in our free enterprise system. As part of their learning laboratory in the field of marketing, students in this course participate in DECA (Distributive Education Clubs of America). Participation in DECA is mandatory and requires payment of membership dues and attendance at academic competitions. This course counts towards the graduation requirement for Technological Literacy and 21st Century Life and Careers.

     

    TEXT:

                    Title:                                      Marketing Essentials

                    Authors:                              Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk

                    Publisher:                            Glencoe

                    Publication:                        3rd Edition

     

    LEARNING STRATEGIES AND EVALUATION CRITERIA:

    • Participation in class discussion
    • Projects
    • Presentations
    • Research Papers
    • Google Classroom
    • DECA Preparation Projects
    • DECA Case Studies
    • Pre and Post Assessments
    • Epson Projection Board Applications
    • Online Resources
    • Quarterly Exams

     

    GRADE REPORTING SYSTEM

    • 98-100 A+
    • 94-97 A
    • 90-93 A-
    • 87-89 B+
    • 83-86 B
    • 80-82 B-
    • 77-79 C+
    • 73-76 C
    • 70-72 C-
    • 0-69 F

     

    EVALUATION

     

    Class participation, Classwork, Homework:  20%

    Projects, Assessments, Tests:  80%

     

    TOPICS TO BE INCLUDED

    1. The World of Marketing
      1. Marketing Is All Around Us
      2. The Marketing Plan
    2. Economics
      1. Political and Economic Analysis
      2. Global Analysis
    3. Business and Society
      1. The Free Enterprise System
      2. Legal and Ethical Issues
    4. Skills for Marketing
      1. Communication Skills
      2. Technology Applications for Marketing
      3. Interpersonal Skills
      4. Management Skills
    5. Selling
      1. Preparing for the Sale
      2. Initiating the Sale
      3. Presenting the Product
      4. Closing the Sale
      5. Using Math in Sales
      6. After Sale Activities and Follow Up
    6. Introduction to Promotion
    7. DECA Preparation and Activities
      1. Incorporated Throughout the Year
      2. Competition Opportunities
      3. Community Service Opportunities

     

     

     

    Marketing Strategies II H., Full-Year Course, Taught Period 4, Description and Rationale:

    Google Classroom:  https://classroom.google.com/c/MTYzMjA1NDY4NTZa

    (Grades: 10-12), Weight: Honors, 5 Credits, Prerequisite: Successful completion of Marketing Strategies I with a grade of “C” or higher. Students are provided with an in-depth study of marketing and advertising principles. Topics covered include price planning, physical distribution, pricing calculations, marketing research, and retail sales promotion. Enrolled students continue their mandatory participation in DECA (Distributive Education Clubs of America) which includes membership dues and attendance at academic competitions. This course counts towards the graduation requirement for Technological Literacy and 21st Century Life and Careers.

    TEXT:

                    Title:                                      Marketing Essentials

                    Authors:                              Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk

                    Publisher:                            Glencoe

                    Publication:                        3rd Edition

     

     

    LEARNING STRATEGIES AND EVALUATION CRITERIA:

    • Participation in class discussion
    • Projects
    • Presentations
    • Research Papers
    • Google Classroom
    • DECA Preparation Projects
    • DECA Case Studies
    • Pre and Post Assessments
    • Epson Projection Board Applications
    • Online Resources
    • Quarterly Exams

     

     

    GRADE REPORTING SYSTEM

    • 98-100 A+
    • 94-97 A
    • 90-93 A-
    • 87-89 B+
    • 83-86 B
    • 80-82 B-
    • 77-79 C+
    • 73-76 C
    • 70-72 C-
    • 0-69 F

     

    EVALUATION

     

    Class participation, Classwork, Homework:  20%

    Projects, Assessments, Tests:  80%

     

     

    TOPICS TO BE INCLUDED

    1. Promotion
      1. Promotional Concepts and Strategies
      2. The Promotional Mix
      3. Visual Merchandising and Display
      4. Advertising
      5. Print Advertisements
      6. Social Media and Electronic Advertising
    2. Distribution
      1. Channels of Distribution
      2. Physical Distribution
      3. Purchasing
      4. Stock Handling and Inventory Control
      5. Electronic Distribution
    3. Pricing
      1. Price Planning
      2. Pricing Strategies
      3. Pricing Math
    4. Marketing Information Management
      1. Marketing Research
      2. Conducting Market Research
      3. Application of Data
    5. Product and Service Management
      1. Product Planning
      2. Branding, Packaging, and Labeling
      3. Extended Product Features
    6. Entrepreneurship and Finance
      1. Entrepreneurial Concepts
      2. Risk Management
      3. Developing a Business Plan
      4. Financing the Business
    7. Employability and Career Development
      1. Identifying Career Opportunities
      2. Applying Marketing I and II Course Learning to Your Future
    8. DECA Preparation and Activities
      1. Incorporated Throughout the Year
      2. Competition Opportunities
      3. Community Service Opportunities

     

     

    Freshman Seminar, Fall Semester, Taught Periods 2 and 3, Description and Rationale:

    Google Classroom Period 2:  https://classroom.google.com/c/MTYzMjE5MzI1ODJa

    Google Classroom Period 3:  https://classroom.google.com/c/MTYzMjE3MzQ4Mzla

    (Grade: 9), Weight: College Prep, 2½ Credits. This course is designed to help freshmen successfully transition into high school life. It provides them with new opportunities for academic enrichment and assistance, as well as the chance to improve on already learned skills. The following units of study will be covered: strategies that empower students to be more organized, more confident, and more successful in school; public speaking and communication; Microsoft Office---Word, Excel, and PowerPoint; and service-learning. This course counts towards the graduation requirement for Technological Literacy and 21st Century Life and Careers. 

     

     

    LEARNING STRATEGIES AND EVALUATION CRITERIA:

    • Participation in class discussion
    • Projects
    • Presentations
    • File Management
    • Google Classroom
    • Pre and Post Assessments
    • Epson Projection Board Applications
    • Online Resources
    • Quarterly Exams

     

     

    GRADE REPORTING SYSTEM

    • 98-100 A+
    • 94-97 A
    • 90-93 A-
    • 87-89 B+
    • 83-86 B
    • 80-82 B-
    • 77-79 C+
    • 73-76 C
    • 70-72 C-
    • 0-69 F

     

    EVALUATION

     

    Class participation, Classwork, Homework:  20%

    Projects, Assessments, Tests:  80%

     

     

     

     

    TOPICS TO BE INCLUDED

     

    1. Google Apps for Education
    2. Computer Orientation
    3. Media Center Orientation
    4. Organization
    5. Learning Styles
    6. Time Management
    7. Memory
    8. Listening
    9. Note Taking
    10. Test Taking Strategies
    11. Public Speaking
    12. Keyboarding Techniques